Down here in the tiny town of Pittsboro, we have the Chatham Market Place, CM, which is in its 2nd year of operation. WSM helped with their expertise to get CM started and they still cooperate. While certainly a smaller operation it is a most pleasant and friendly place to shop. Clientele diversity seems to match WSM.
But one place where it really shines is the Hot Bar. While smaller than WSM and much smaller than Whole Foods, the quality beats both hands down. The folks at CM can cook. With breakfast every day, an outstanding brunch on Sundays (omelets and shrimp & grits made to order) with entertainment, very tasty selections for every lunch and diner, hot sandwiches, and special restaurant style menu on Friday evenings, the cuisine is always really tasty. One note of warning: it is not necessarily good on the waistline.
If you are passing through you might want to give it a try.
I am a member but have no other connection to CM.