Orange County

A few weeks ago I had the privilege of seeing Van Jones speak. He co-founded the Ella Baker Center for Human Rights and is founder and president of Green For All. He spoke convincingly of a future of increased equality and how one of the roads to this future is green jobs. Green-collar jobs are employment in the environmental or agricultural sectors of the economy. [Source: Wikipedia] But they also include any work that will help transform our society into a more environmentally sustainable one.

One way our local government leaders could participate in this national movement is to sign the Green Jobs Pledge. Its goal is to "rebuild American competitiveness and environmental leadership by growing a green economy that fights global warming, pollution and poverty at the same time." Here are the five steps this pledge asks our leaders to agree to:

1. Commit to Action
2. Create a Green-collar Jobs Taskforce
3. Identify Goals and Assess Opportunities
4. Create a Local Action Plan
5. Evaluate, Leverage and Grow

I see that the BOCC has decided to rename OPT as The Orange Bus, with resultant web-site and advertising changes as well as painting all their vehicles OP-orange. As a side-note, perhaps OP should think about taking out some advertising on the buses. Commissioner Barry Jacobs was against the idea, according to OrangeChat, calling it "too precious" and saying that he thought OPT was just fine. C'mon Commissioner Jacobs, this is a web 2.0 world! I am totally in favor of OPT becoming The Orange Bus. First off, how many of you knew what OPT was the first time you heard the acronym? How many of you know what OPT actually does? But, The Orange Bus, that's easy to understand and by playing on the county name it becomes catchy.

This does raise a question in my mind though and that is, what changes will be made on the website to make it a better tool for potential customers. As it stands right now, I think most people have no idea what OPT does unless they are already using it. How will the website make this information more accessible? I had the opportunity just this morning to tell a coworker moving to Hillsborough about the Hill-to-Hill route - she had no idea that it existed and was very excited about the possibility of not driving every day. How will The Orange Bus get this information out to the public?